Mock Brand Strategy Project
Liberty University * Fall 2020
BRIEF
During my college courses, I had the opportunity to blend my admiration for skate culture and love for branding in this project. Extensive research was pivotal in shaping the foundation of the brand's identity. Explore further below to grasp the complete scope of the brand.
Saints Skate Shop encapsulaes not only a brand that can be worn by those who enjoy skating, but also creates a culture and environment for community.
design process
〰️
design process 〰️
* When developing a brand, the brand strategy serves as a fundamental component, shaping its foundation. Factors such as the brand's target audience, demographics (age, gender, marital status), household structure, income, education, religion, and geographical location are all vital pieces of information that contribute to defining its design identity.
* Located in New York City, Saints Skate Shop targets the younger demographic of skaters, aiming to cultivate a sense of belonging, discovery, and skating culture. Inspired by Barcelona's vibrant skating scene, we incorporate cultural significance to welcome people of all backgrounds to shop here.
* The color palette, typography, and logo assets draw inspiration from Barcelona's culture, incorporating bold, expressive colors to empower skaters and create a comfortable environment for self-expression.
