Mock Brand Strategy Project
Liberty University * Fall 2020
BRIEF
This college project ignited my passion for branding design and strategy. I was challenged to develop a brand identity and assets for an unconventional ice cream shop or burger joint. Opting for a vegan burger joint, I coined the name "Herbivore." Dive in below for an exclusive look into this unique brand.
design process
〰️
design process 〰️
* Inspired by its vibrant, botanical ambiance, the brand identity of Herbivore mirrors this. Featuring a warm and inviting color palette, along with hand-drawn patterns and icons, the identity captures the spirit of fun and freshness, reflecting the ethos of the food itself!
* When developing a brand, the brand strategy serves as a fundamental component, shaping its foundation. Factors such as the brand's target audience, demographics (age, gender, marital status), household structure, income, education, religion, and geographical location are all vital pieces of information that contribute to defining its design identity.
* Herbivore is a brand dedicated to celebrating the joy of food, adventurous eating, and togetherness. This vegan burger joint caters to individuals passionate about vegan cuisine or eager to broaden their culinary horizons. Nestled in the vibrant heart of Charlotte, NC, Herbivore exudes positive vibes and offers a welcoming atmosphere for all.
